“Kerry continues to be my absolute go-to person for social media marketing. I write syndicated content for over 100 clients nationwide. I need to get their social media on target. Kerry helps me and my team navigate the inevitable bumps and does so with such good humor and deep expertise. Can't recommend her enough!”
About
Tactics. Training. Tech Support. I am passionate about educating people on how to use…
Experience
Education
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Volunteer Experience
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Member Board Of Directors | Executive Committee
Member Board Of Directors | Executive Committee
SANTA ROSA JUNIOR COLLEGE FOUNDATION
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Community Advisory Council
Community Advisory Council
Northern California Public Media
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Digital Marketing Advisory Council Member
Digital Marketing Advisory Council Member
California State University, Chico
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Volunteer
Volunteer
Santa Rosa Metro Chamber
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Volunteer
Volunteer
Leadership Santa Rosa Alumni Association
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Editorial Board Member
Editorial Board Member
The Press Democrat
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Communications Workgroup Member
Santa Rosa Homeless Collective
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Computer Training
Computer Training
The Living Room Center, Inc
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Board Member | Bicycle Pedestrian Advisory Board
Board Member | Bicycle Pedestrian Advisory Board
City of Santa Rosa
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Member
Rotary Club of Santa Rosa West
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Mock Interviewer | Work Readiness Certification Committee Member
Mock Interviewer | Work Readiness Certification Committee Member
Sonoma County Office of Education
Licenses & Certifications
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Social Media Marketing Certificate
Sonoma State University
Publications
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The Social Media Starter Kit
Now Available in Kindle and Paperback with Companion Workbook www.TheSocialMediaStarterKit.com
You've decided it's time to have a solid understanding of what social media is all about for you and your organization. The step-by-step process within these covers includes strategy, the tools to use, crisis plans, policies, how to hire the right person for the job, measuring return on investment, the best content to share, what you REALLY need to know, templates for getting started, value added digital content, and so much more. This is your guide to establish your social plan, how to set up…
You've decided it's time to have a solid understanding of what social media is all about for you and your organization. The step-by-step process within these covers includes strategy, the tools to use, crisis plans, policies, how to hire the right person for the job, measuring return on investment, the best content to share, what you REALLY need to know, templates for getting started, value added digital content, and so much more. This is your guide to establish your social plan, how to set up a system for success, and will provide you peace of mind because at the end you'll know what's important to a great social media presence.
Helping people and technology together change the world. -
What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation
Now Available in Kindle and Paperback
Kerry’s specialty is helping everyday people navigate and understand the confusing world of new media. Her book is easy to understand, non-threatening, and covers: the meaning of reputation management, risks and liabilities, the effect digital resources have on how business is being conducted today, how even the most basic online tools are useful in maintaining a positive reputation, managing a brand crisis online, legal issues, privacy and communication policies, an Action Item list to get a…
Kerry’s specialty is helping everyday people navigate and understand the confusing world of new media. Her book is easy to understand, non-threatening, and covers: the meaning of reputation management, risks and liabilities, the effect digital resources have on how business is being conducted today, how even the most basic online tools are useful in maintaining a positive reputation, managing a brand crisis online, legal issues, privacy and communication policies, an Action Item list to get a damaged reputation upgraded, and a simple Strategy to keep it clean with minimal effort and cost. Reputations are being exalted and smeared online every single day and this book arms people with the tools to protect their name.
Now available in paperback with Kindle and iBook versions available by the end of 2012.
Projects
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Social Media Staff Trainer | Consultant for County of Sonoma
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Kerry Rego Consulting has been chosen by the County of Sonoma to provide training to county department staff. The County of Sonoma Board of Supervisors approved the County’s Social Media Policy on June 15, 2010 and personnel are required to undergo social media training prior to the implementation of a social media program.
KRC has been providing service to the County for several years in a variety of projects for the Economic Development Board, Film Office, Green Business Program, Web…Kerry Rego Consulting has been chosen by the County of Sonoma to provide training to county department staff. The County of Sonoma Board of Supervisors approved the County’s Social Media Policy on June 15, 2010 and personnel are required to undergo social media training prior to the implementation of a social media program.
KRC has been providing service to the County for several years in a variety of projects for the Economic Development Board, Film Office, Green Business Program, Web Services, and as a subcontractor to First 5. KRC will be providing training over an extended period and will provide the following services:
1) Review of current County social media channels for adherence to county policy
2) Teach classes covering: definition of social media, main categories of social media usage, technology trends, strategy, managing campaigns, measuring success and more
3) Provide consulting services to individual departments in developing strategy, implementing, and training -
Lead Social Media Trainer for California Community Colleges
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The Web4Biz | IIMA4BIZ project was funded by a California Community Colleges grant to educate business owners and entrepreneurs. "Interactive Internet & Mobile Applications For Business", iima4biz, workshops were designed to give participants the skills and no-nonsense, product neutral, knowledge needed to identify applicable Internet and mobile tools; integrate Internet and mobile applications into a cohesive, targeted marketing strategy; select and use customer service tools to turn customers…
The Web4Biz | IIMA4BIZ project was funded by a California Community Colleges grant to educate business owners and entrepreneurs. "Interactive Internet & Mobile Applications For Business", iima4biz, workshops were designed to give participants the skills and no-nonsense, product neutral, knowledge needed to identify applicable Internet and mobile tools; integrate Internet and mobile applications into a cohesive, targeted marketing strategy; select and use customer service tools to turn customers into a social marketing sales force; increase efficiency through collaboration and productivity tools; and make choices that optimize implementation and maintenance of selected applications, tools and techniques.
As lead trainer, I guided attendees through a 15 hour program, moderate discussions, and teach in regards to interactive internet and mobile applications.Other creatorsSee project
Honors & Awards
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Forty Under 40
North Bay Business Journal
Organizations
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PMG North Bay
Current Member
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WIMP Web & Media Interactive Professionals
Current WIMP
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Leadership Santa Rosa Alumni Association
Current Member
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Santa Rosa Metro Chamber
Current Member
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